Film, Branded Content
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After three months of nobody winning the Loto jackpot, we decided that it was time to “give back” the luck to the country.
There’s a strong superstition in Lebanon that black cats bring bad luck. So, we released an online film showing all black cats flying out of the country on holiday to New Zealand, where they’re actually considered to bring good luck.
*full disclosure: I love black cats and they are awesome.